2 Aug 2016

Permanent PPC Manager

EsandaUK - London

NOTE: This job listing has expired and may no longer be relevant!

Job Description

Location : UK – London.

Our client is a leading global iGaming operator. They are going through huge growth stage across their digital marketing team and are seeking an experienced PPC manager to help develop PPC strategy and oversee its implementation across all of Western Europe.

Working closely with head of digital you will manage PPC agencies to ensure they are delivering all agreed requirements within agreed deadlines centrally across all local markets. You will have hands-on campaign management for their brands across the UK, France, Belgium and Italy.

• Ensure all PPC campaigns delivered are being managed to the expected standards, utilising all relevant, available and applicable optimisation methods and options are being tested.
• Central point of communication for local market country managers.
• Management of PPC planning, forecasting and reconciliation process with head of digital and PPC agencies.
• Report on KPI’s across all markets in Western Europe, produce reports for senior management via PPC agency technology.
• Co-ordinating implementation of learnings, know-how, optimisation techniques, tactics and technologies in all campaigns. Collecting, analysing and exchange of experiences gathered in local campaigns.
• Responsible for the management of PPC content requirements, liaising directly with creative depts.
• Ensure full understanding of business objectives in each country and be able to translate this into PPC strategy and action plans.
• Ensure reporting consistency on key performance indicators.
• Support the digital team with Quarterly ‘best practice’ PPC audits
• Liaise with head of digital, head of marketing communications and local country managers – setting up promotions, monitoring tracking and conversions.
• Close liaison with Natural search specialists to ensure that you are maximising total opportunity from Search.
• Liaise with Content team – producing all appropriate content needed for campaigns.
• Support agency with setting up PPC campaigns in newly regulated territories where PPC advertising for gambling becomes possible.
• Support agency with Competitors’ monitoring, ensuring brand protection is in place.

• Over 2 years PPC experience, ideally with some exposure to the gambling industry
• Extensive experience in PPC campaign management, analysis and reporting.
• Operational agency experience.
• Strong understanding of PPC markets, platforms, search engines and technologies, particularly in gambling.
• Practical knowledge of systems and processes necessary to create and optimise PPC campaigns.
• Experience in planning and delivering large budgets from long to short term.
• Extensive practical experience in day-to-day PPC management, bidding tactics, keyword research, landing page optimisation, etc.
• Managing multiple campaigns for multiple products in multiple territories and languages.
• Practical knowledge of tracking systems and technologies, applying best practice to ensure consistent and accurate reporting.
• Strong practical knowledge of conversion funnels, including optimisation of landing pages, ads and messages to streamline the user flow ensuring highest possible conversion rate.
• Strong experience in building relationship and managing external service providers.
• Experience in working in co-ordinating and liaising with multiple departments and other stakeholders involved in PPC campaigns delivery.
• European language skills (French, Italian and/or Dutch) are a big plus.

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Job Categories: SEO & PPC. Job Types: Permanent. Salary: £ 20,000 or less.

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